THE DEEP END OF ADULT SWIM
Brand: ADULT SWIM
Release Date: June 2017
Despite my best efforts to get to bed by midnight, sometime stress-induced insomnia has other plans for me. But while most fight these early morning bouts of sleeplessness by staring at the ceiling, I tiptoe downstairs and turn on Atlanta’s own scintillating block of surrealistic TV programming, [adult swim].
While [adult swim] features cartoons, live action comedies and dramas of all types, all their programs are created without ratings in mind. Like the commercial-free bass and drum (free!) music driven station identifications, they affectionately call bumps, [adult swim] could care less if you like them. But what they do lose sleep over is always making sure they connect with their fans, challenge their comfort zones (and absurdist ceilings), and have fun doing it.
In this first episode of 12 For 12: Atlanta, Adam walks the halls of William Street Productions and wakes up to the possibility that he is actually just an insomnia-inflicted character I created during a restful night’s sleep not spent watching [adult swim].
One thing you may not know about [adult swim] is that they are as passionate about music as they are about animation. Free compilations and singles have been an important part of their brand from the start, deepening the connection with their audience and the artists they work with.
One of our favorite stories from chatting with the creators of [adult swim]; witness the harmonious blend of artistic freedom and consumer loyalty in this epic episode of “Space Ghost Coast to Coast.”
We’re all about collaborations, particularly those that involve very cool–albeit very different–parties. This latest Baker’s Dozen Extra looks at a Goose Island and Run the Jewels partnership to create a very special brew. We think you’ll enjoy.